Case Studies

Hosting Technical Training Program

Designed and developed technical training as part of GoDaddy’s hosting curriculum to prepare Customer Support Representatives and hosting resellers to effectively support, troubleshoot, and recommend GoDaddy’s hosting solutions.

This training enabled technical support staff to resolve customer issues efficiently while also equipping hosting resellers with the knowledge needed to successfully implement and support GoDaddy hosting products for their own clients.

The course served both internal technical support teams and external-facing reseller partners, supporting GoDaddy’s broader hosting services ecosystem.

GoDaddy’s hosting platform supports millions of small businesses, developers, and entrepreneurs. Customer Support Representatives were responsible for resolving technical issues related to hosting services, while hosting resellers relied on GoDaddy’s infrastructure to provide hosting solutions to their own clients.

Both audiences required a strong technical understanding of GoDaddy’s hosting environment to:

  • Troubleshoot and resolve customer hosting issues

  • Understand hosting architecture, features, and configurations

  • Provide accurate technical guidance and support

  • Confidently assist customers and reseller clients

  • Support the successful adoption and use of GoDaddy hosting services

Without structured technical training, support representatives and resellers could experience reduced troubleshooting effectiveness, longer resolution times, and lower confidence in supporting hosting products.

 

A formal, structured technical curriculum was required to ensure consistency, technical competence, and support effectiveness.

Developed technical training as part of GoDaddy’s structured hosting curriculum, focused on building technical competence and troubleshooting capability.

The training provided learners with:

  • Foundational knowledge of GoDaddy hosting products and services

  • Understanding of hosting environments and configurations

  • Technical workflows for diagnosing and resolving common hosting issues

  • Guidance on supporting customers and reseller clients

  • Clear explanation of hosting features and functionality

 

The course was designed to support both internal technical support representatives and resellers who relied on GoDaddy’s hosting infrastructure to serve their own clients.

Applied performance-based instructional design principles to ensure learners could apply technical knowledge in real-world support scenarios.

Key design strategies included:

  • Structuring training around real technical support workflows

  • Emphasizing troubleshooting and diagnostic thinking

  • Supporting both internal technical staff and reseller audiences

  • Reinforcing practical application of hosting knowledge

The curriculum was designed to accelerate technical readiness and improve support effectiveness.

  • Articulate Rise and Storyline

  • Instructional storyboarding tools

  • Visual design tools, including Adobe Illustrator

  • Technical hosting environments and documentation

  • Enterprise learning delivery platform (Cornerstone)

This training enabled Customer Support Representatives and hosting resellers to:

  • Troubleshoot hosting issues more effectively

  • Provide accurate technical support and guidance

  • Improve confidence in supporting GoDaddy hosting services

  • Better support customers and reseller clients

 

The curriculum strengthened GoDaddy’s technical support capability and supported successful delivery of hosting services across its customer and reseller network.

By strengthening technical knowledge among support staff and reseller partners, this training contributed to improved customer support quality, faster issue resolution, and increased confidence in GoDaddy’s hosting platform.